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You are on the home page of MILDBERRY international branding consultancy website. Reading the headlines of the cases below you can get an idea what we are involved in. And navigating the site's sections, you'll learn much more about us...
VELLE is included in Top-10 most successful Russian brands in recent years
Brand VELLE, created by MILDBERRY, became one of the top 10 most successful Russian brands in recent years, according to Forbes magazine. The rating included the most recognizable and successful Russian brands, launched earlier than 2005. Experts from the leading Russian branding companies have rated brands from the terms of originality of the concept, visual implementation and market promotion. In total 38 brands were chosen by experts. Forbes rating did not consider the opinion of the branding company, which had developed a certain brand from 38 brands participating.
HOFF. The rebranding with an exclamation mark
Brand development. Naming. Visual identity development
The idea to change the brand name in the Russian market belongs to KIKA franchise holders. KIKA is one of the largest European furniture retailers and the brand is widely known in the Austrian, Czech, Hungarian, Serbian, Romanian, and Israeli markets. The unique business model uniting under a single brand the offers of a great number of high-quality furniture and household goods manufacturers enjoys a good reputation in Russia. Nonetheless, localisation of the brand in the Russian market was required, which implied changing the dissonant name and updating the visual style that initially was at odds with its positioning in Russia… more
Lipton Nature Green
Consumer branding. Brand’s visual identity, package design
PEPSICO has launched Lipton Nature Green, a unique product on the Russian market — the first ice tea brewed from a natural tea leaf.
MILDBERRY had to develop the comprehensive visual communication of a new brand to emphasize the product’s advantages, to distinguish it, yet making evident its belonging to a big tea family of Lipton expert brand….. more
MILDBERRY had to develop the comprehensive visual communication of a new brand to emphasize the product’s advantages, to distinguish it, yet making evident its belonging to a big tea family of Lipton expert brand….. more
BJ Image
Retail chain. Visual identity development
The success of BON JOLI, a brand of perfumery and cosmetic stores developed by Mildberry for Takos, eventually opened new horizons. To get the best out of the brand’s popularity, Takos came up with the concept of a dramatically new format: the creation of a beauty parlor within the chain of BON JOLI. The format’s advantages are clear: clients have a possibility to get expert advice from a stylist who helps them make the right choice. Thus a new sub-brand enriches the perception of BОN JOLI…. more
Rue de fleur
Brand development. Naming. Visual identity development
Rue de fleur is the second project implemented by MILDBERRY for Global Beauty, the company that is developing dynamically in retail markets of several CIS countries. This time we faced the task to develop a brand of the retail chain for bijouterie and accessories for ladies, including a concept, name and an integrated brand identity system… more
KASPERSKY
Consumer branding. Package design for software products
The new package design structure for Kaspersky products manages to successfully get across several communication messages in a single strong brand.
A new package design for Kaspersky software has really become long overdue: every software product had its own package design, pretty much independent of all the others. The final goal of the project was to upgrade the brand to a whole new level of communication with customers that takes into account all types of the company’s software products and all the consumer groups. To achieve all these goals MILDBERRY not only had to tap into the creative potential of all its employees but also to carry out strategic marketing analysis of every proposed concept… more
A new package design for Kaspersky software has really become long overdue: every software product had its own package design, pretty much independent of all the others. The final goal of the project was to upgrade the brand to a whole new level of communication with customers that takes into account all types of the company’s software products and all the consumer groups. To achieve all these goals MILDBERRY not only had to tap into the creative potential of all its employees but also to carry out strategic marketing analysis of every proposed concept… more
PEEKABOO. A new retail brand for children’s footwear stores
Brand development. Naming. Visual identity development.
PEEKABOO, a new retail brand of children’s footwear is another one in the series of projects being implemented by MILDBERRY for Kazakhstan company Global Beauty. The goal of the projects is to introduce modern retail brands with a thought-out ideology and integrated identity into the markets of Kazakhstan and other CIS countries. The bright, fresh, playful style of the new retail chain developed by MILDBERRY immediately drew the attention of customers, and made PEEKABOO one of the main anchors in a number of popular shopping malls. We managed to create a real atmosphere of children feast, playroom, a comfortable environment as for kids so for their parents… more
Bio Balance
Visual identity. Package design
Renewed Bio Balance showed excellent results “on shelves” immediately after its launch. Such a success was achieved thanks to creative partnership, faith in result and absolute passion for the project revealed by two bright and dynamic teams – UNIMILK and MILDBERRY. Developing a new package design, we were creating this premium product with enthusiasm, being completely devoted to our work at these tough times for the market. And customers did estimate our efforts… more
GAZPROMNEFT
Corporate branding. Visual identity development.
One of our largest and most ambitious project, which MILDBERRY have been working on for over two years, following an international request to tender. It was unveiled by Gazprom Neft to assembled journalists and media contacts, at MILDBERRY office in Moscow… more
NESTLE. TENDERNESS
Package redesign
MILDBERRY has redesigned Nestle’s Nezhnost” (Tenderness) chocolate sweets to communicate and reinforce its leading market position.
This change included alterations to product recipe as well as to packaging to reflect this exciting new approach… more
This change included alterations to product recipe as well as to packaging to reflect this exciting new approach… more
DESSERT BOUTIQUE. The branding of a new retail chain
Visual identity development. Brand guidelines
Dessert Boutique is a chain of dessert-confectionary shops where customers can purchase quality baked and confectionary items, as well as enjoy a cup of coffee.
MILDBERRY developed the visual identity and applications required to accurately represent the brand, its values, throughout the chain, resulting in brand guidelines to ensure consistent communication… more
MILDBERRY developed the visual identity and applications required to accurately represent the brand, its values, throughout the chain, resulting in brand guidelines to ensure consistent communication… more
Russian Railways
New visual identity
Russian Railways began re-branding in 2003 and shortly became one of the most ambitious projects from the outset. Russian Railways is one of the oldest logistics and transport companies in the world employing over 1.3 million people. A multi-profile organisation, it provides 40% of all passenger and courier transport in the country, and also logistics, tourism, development, telecommunications and healthcare services… more
ORGANICESCAPE 
Unique investment project
ORGANICESCAPE is an investment project. Its aim is the preservation of the genuine ecosystem of the Northern Baikal region of Russia. The main project objective was driven by the need to attract a select set of appropriate investors for the creation and maintenance of an infrastructure, capable of assuring the preservation of the unique ecologically balanced environment of the Northern Baikal region… more
Stimorol Ice with a liquid center
Package design for hells angels!
Stimorol Ice with a liquid center is the chewing gum for «hells angels» — those who live on the wild side — the risk takers — those who exist to challenge convention! An intriguing and unusual basis perhaps on which to develop the package design for a new chewing gum. Our team was inspired by this idea especially as not long before this project MILDBERRY team has developed the visual identity of Stimorol Ice… more
Audio branding for UBI Banca
Do you know how does your brand sound like?
Having recently developed an identity programme for UBI Banca, the result of a number of mergers and now the fourth largest bank in Italy, our partner Lumen was commissioned to develop an audio brand to reinforce the values expressed by the graphic work… more
Parquet Hall
Corporate identity development
Parquet Hall, with over 12 years experience as the leading wholesaler and retailer of quality flooring, approached MILDBERRY to assist in refreshing its identity to match the Company’s significant development and growth. The objectives were clear: to redefine and add structure to the brand strategy, positioning, attributes and values… more
Akulchev
Brand identity for the fast growing Russian confectionary brand
Akulchev is a fast growing contemporary Russian confectionary brand, based in Naberezhniye Chelny. The brand strategy is based on 3 main cornerstones: innovation, personal responsibility and care about the consumer. Personal responsibility is the key brand value: Akulchev is not an invented brand name — it is the brand owner’s surname, and it is his professional reputation that is the guarantee of quality… more
Azimut
Integrated brand building solutions for the 3-star hotel chain
MILDBERRY completed the project for Azimut hotel brand, which is the largest 3-star hotel chain across Russia with a new approach and look on the hotel industry. Complete branding solution was developed for Azimut including the brand platform, positioning, brand architecture, naming, visual identity, corporate sound and service standards… more
